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A strong mobile experience is essential to the long-term success of operators in the growing US online betting and casino market.

Late last year, Xtremepush’s specialist sports betting and gaming team hosted an in-depth webinar in association with our colleagues at SBC.

Drawing on their years of experience working with the most recognised brands in both Europe and North America, Victor Sevciuc and Brandon Asgeirsson looked at the importance of mobile betting and gaming, and what US operators need to be aware of in order to maximise their revenue opportunities.

We recommend that you watch the webinar back on-demand to really understand this topic.

Below, we’ve summarised the key points for you, including several practical examples of how the leading operators are using mobile channels to engage with their player base and drive revenue at scale.

Mobile betting is on course to lead the European market

When looking for case studies and trends to examine, the mature European betting market has a huge amount of insight to offer to those in North America.

And in that sense, a report from the European Betting and Gaming Association really underlines the recorded, and projected, growth of mobile betting.

We’ve included a snapshot from this report, which predicts that by the end of this year mobile devices will surpass desktops for the volume of bets placed.

This a trend which we’re seeing reflected across other industries as well, from eCommerce to retail banking. Consumers prefer the convenience of making purchases and completing transactions on their smartphones and tablets.

Mobile gambling offers the same benefits. It allows the player to enjoy casino games or place a wager outside of their home environment and at whatever time they prefer.

And of course, for operators, it opens up many avenues to engage with them and encourage them onto your online properties. But we’ll cover that later.

Younger players prefer mobile betting

The graph above relates to all bettors, across all of the age groups. However, when we factor age into the equation then the balance swings overwhelmingly towards mobile.

Although it varies slightly from country to country, generally speaking, 45% of high-value bettors are in the 23-34 age bracket. And it won’t surprise anyone reading this that they favour mobile over desktop.

On the webinar, we discussed the example of Barstool Sports’ recent sportsbook app, launched in association with Penn Interactive (one of North America’s genuine industry titans).

The app has been a runaway success, smashing all expectations. The Barstool brand appeals to a youthful demographic and has been built through strong, mobile-optimised content.

And we know from our experience in the publishing industry that desktop usage is plummeting in the US, particularly amongst the under 50s. So any betting operator that’s looking to emulate Barstool Sports and attempt to grow their player base through a content-lead strategy must prioritise the mobile experience.

The average online player is 4½ years younger than the average land-based player. That is already significant, but the gap is growing year on year.

Simply put, if US operators want to connect with core demographics then mobile is the key.

Mobile devices are better for in-play betting

We’ve written before about the role of in-play betting and how it drives revenue for sportsbooks. In Europe, in-play is hugely popular amongst bettors and has become the primary market for many operators. In fact, in 2019 BET365 reported that in-play was responsible for 79% of all betting revenue.

The stop-start and heavily structured nature of the major US sports makes them ideal for providing in-play betting activity.

When we think about the scenario in which in-play bets are usually placed, at social gatherings or even at the game itself, a strong mobile experience is essential.

And if you want to stimulate in-play activity, you naturally have a very small window to do so. The image below summarises this for the various sports.

So again, we see that the real-time mobile channels like push notifications and in-app messages are the best options to engage with players. We’ll look at this in more detail further on.

Where is mobile betting currently legal in the US?

The US betting industry is fast-approaching an important milestone. In May this year, operators celebrate the three year anniversary of PASPA’s repeal.

Sports betting is now legal in 22 states, and that number will keep growing. Almost all states are at least on the path towards legalisation.

And the more conservative states are now seeing that the tax generated through legal gambling cannot be ignored, and will likely push on with legislation in the coming years.

Mobile and online sports betting is of course a distinct part of the overall conversation and not a guarantee. At present, 15 states allow it, with some requiring in-person registration initially.

The long term impact of Covid-19 on this industry, and how legislation might adapt, is potentially very interesting.

We all know how badly this pandemic has affected US land-based casinos. The reality is that footfall will likely never go back to where it was pre-Covid.

So online and mobile casinos must be allowed to open and welcome patrons digitally. It’s expected that over the next 12 months we’ll see more states fast-track the necessary legislation to make this possible.

In fact, the Governor of New York, Andrew Cuomo recently reversed his opposition to mobile gaming, citing the loss of significant tax revenue to its neighbour New Jersey and the offshore books. This paves the way for mobile licenses in that state and could be a poster child for others.

How can US betting and gaming operators engage with their mobile audiences?

Mobile engagement, whether that’s via an operator’s app or mobile-friendly website, is one of the core areas of expertise at Xtremepush.

We typically recommend a three-pronged approach to connecting with customers on mobile devices utilising the following channels; push notifications, in-app and on-site message and the inbox.

Each has its own strengths, with operators using them at different stages throughout the lifecycle to acquire and retain players while improving their betting experience.

We’ve highlighted the most common use cases for each channel below.

Push Notifications

As a starting point, we recommend push notifications to all of our sports betting and gaming clients. It has proven to be an essential part of the modern operator’s digital strategy, allowing you to connect with players in real-time and encourage them back into your app or onto your website.

Push notifications can be personalised to the recipient, allowing you to deliver individually relevant messages about their preferred teams and bet types. This makes it a perfect channel for stimulating betting activity.

They are also an excellent way to win back churned players or re-engage players at risk of churning.

In-app and on-site Messages

These are delivered in real time, as the player is browsing your app or website. They are typically used to remind players about a low balance and encourage them to make deposits, or to promote and cross-sell new games.

They can also be used to educate players about the online betting process (particularly important in the US, where the concept will be new to many players) and nudge them through the registration process.

And the campaigns are easy to set and launch, in-app and on-site messages are highly effective in promoting daily deals and bet specials which change frequently.

Mobile and App Inbox

The inboxes function similarly to an email inbox, storing permanent and semi-permanent content for each player. The length of time that the message lasts can be set by the operator, making it ideal for time-sensitive odds and offers.

Our clients use this channel in multiple ways; reminding players that they have loyalty points left to spend or sharing welcome bonuses.

If you are publishing sports-related content, the inbox will allow you to share it with the right target audience (based on their interests) in a place that is both convenient for them and highly visible.

Xtremepush is widely regarded as the industry leader in multichannel engagement technology, working with most of the biggest brands in Europe and North America.

To learn more about Xtremepush and how we’re helping online sportsbooks and casinos acquire and retain their players, click on the button below to set up a personalised demo of our award-winning solution.

Following the repeal of the Professional and Amateur Sports Protection Act (PAPSA) in 2018, the federal prohibition on sports betting in the US was lifted. State governments must now decide on whether or not to legalize sports betting.

In the years that followed, dozens of states legalized and regulated sports betting, opening up new revenue streams for state governments. Missouri sports betting remains illegal, however, as no law has been introduced to lift the ban in the state.

Fortunately, there have been some signs of a change in the law coming soon. Daily fantasy sports are legalized in Missouri, which means there are other options for sports fans. Sadly, Missouri sports betting apps aren’t currently allowed to accept players.

Below you’ll find a comprehensive overview of the current state of Missouri online sports betting laws. We’ll also go over some likely Missouri sportsbooks that may open in the state should Missouri online sports betting become legalized.

Missouri Daily Fantasy Sports (DFS)

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Most Likely Missouri Online Sports Betting Sites

Due to current laws, there are currently no Missouri sportsbooks accepting players in the state. However, these US sports betting services are the most likely to come to the state if Missouri sports betting is legalized. These potential Missouri sportsbooks already operate in other states and will be looking to expand if the opportunity presents itself.

All of these providers are well-established, US-based companies. You can be confident they’ll be in compliance with any future Missouri online sports betting regulations. They’re also some of the most popular providers in the country, so you know you’ll get a service that thousands of players trust. You’ll be sure to receive competitive odds in Missouri online sports betting.

BetMGM

A well-established name in the physical casino industry, BetMGM is likely to be featured if Missouri online sports betting becomes legal. It offers a convenient mobile service that may become one of the most popular Missouri sports betting apps in the future.

BetMGM offers odds on a variety of sports, from pro football and basketball, to combat sports like MMA and boxing. There are also impressive offers for racing events like Formula One and Nascar, which are sure to make BetMGM one of the Missouri sportsbooks at the forefront of the industry.

BetRivers

Like BetMGM, BetRivers has taken its know-how from their physical casino business and applied it to the online gambling industry. It’s expanding to other legal states quickly and could be among the most popular Missouri sports betting apps if the law allows it.

BetRivers offers a convenient mobile experience that it could bring to any potential Missouri sports betting apps. Players will be able to wager on a variety of events, from NBA and NHL games to international events like the English Premier League or Euroleague basketball.

Keep an eye out for BetRivers to jump in on the MO sports betting industry once the necessary laws pass.

FanDuel

Known to countless sports fans for their daily fantasy sports service, FanDuel also offers odds on real games. It’s one of the most likely companies to join the field of Missouri sportsbooks.

Convenience is key for players everywhere, and daily fantasy sports fans will adore managing their fantasy league and wagers through the same Missouri sports betting apps. FanDuel has competitive offers for NFL, NBA, NHL, MLB, college sports, international soccer, and many others.

Fans of MO sports betting and daily fantasy sports will have to wait patiently for FanDuel to be authorized to accept players.

DraftKings

DraftKings is another popular sportsbook in states where sports betting has been legalized. It’s another likely candidate for Missouri sports betting apps if the service is permitted in the coming years.

DraftKings would have a unique edge over other Missouri betting sites because you can manage your fantasy team and get competitive odds for your sports wagers in the same place. The sportsbook lets you bet on a wide range of professional and college sports, as well as international events.

Look out for these and other MO sports betting services to open once Missouri sports betting is legalized.

Missouri Betting Laws

Like the rest of the United States, Missouri sports betting is first regulated under federal law. For many years, sports betting was prohibited by the Professional and Amateur Sports Protection Act (PAPSA). However, PAPSA was repealed in 2018, leaving the decision to legalize sports betting to individual states.

Over a dozen states have already moved to regulate gambling as a new source of revenue. Even so, as of January 2021, there have been no significant moves to legalize Missouri sports betting. There are still no state-regulated options for betting in Missouri.

Despite this, there are signs of a coming change. Daily fantasy sports were explicitly legalized by a 2016 law. This is proof that there’s interest in regulating Missouri sports betting in the state legislature.

More recently, there have been laws brought up for debate within the state government that would allow for Missouri sportsbooks to operate. Senate Bill 98 has been granted a hearing in January 2021. If signed into law, it would allow Missouri betting sites to start accepting players.

States where you can already place an online sports bet today :

Updated on :

Colorado Illinois Indiana Iowa Michigan Nevada New Jersey Pennsylvania Tennessee Virginia West Virginia

Missouri Online Sports Betting: Events and Betting Markets

If Missouri sports betting is legalized, there are a number of events in the state that could prove to be popular with bettors. Let’s take a look at some of the possible events for betting in Missouri on future Missouri betting sites.

Popular Missouri Events

Future Missouri betting sites could allow players to bet on games from all over the country, as well as international events. However, there are plenty of local events that would be perfect for betting in Missouri. We’ll highlight a few of these potential Missouri sports betting events.

MMA Fight Night at Cable Dahmer Arena

Fans of combat sports will love this exciting upcoming mixed martial arts event. Fighters from all over the globe will come to the Cable Dahmer Arena to showcase their skills. Look out for odds from Missouri sportsbooks if legalization is fully realized.

University of Missouri Tigers Men’s Basketball vs. Alabama Crimson Tide

College basketball fans everywhere are looking forward to this exciting matchup that will take place right in the Show-Me State. Due to current laws, fans of betting in Missouri will have to wait to place any wagers on who will win.

PRCA Xtreme Bulls & Bands at Black River Coliseum

Unique local sports like this rodeo will be a hit with future Missouri online sports betting services. All of the thrills of watching the skilled riders will only be heightened if you can bet on who will come out on top.

Common Types of Bets

If Missouri sports betting becomes legal, you’ll be able to get ahead of the game by learning some of the lingo around placing a wager. Here are some of the common types of wagers you might see offered by future Missouri sportsbooks:

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• Moneyline bet: This straightforward wager requires that you pick which team will win a particular game. Missouri sportsbooks will offer odds for multiple teams based on their likelihood of beating the competition.
• Prop bet: Whereas in a moneyline bet you’re wagering on the outcome of a game, prop bets are side bets on smaller events that occur during the game. For example, you may place a prop bet on a player scoring a certain number of points or passing for a specific number of yards. Look out for offers like these from future Missouri betting sites.
• Totals bet: These bets don’t pick which team will win. Instead, they bet on whether or not the total score from both teams will be greater than or less than what Missouri betting sites predict.
• Parlay: Sometimes called an accumulator bet, a parlay is done when you bundle multiple bets on Missouri sports betting apps into a single wager. This boosts your payout, unless even one game in your parlay goes against you. If this happens, you’ll lose your entire bet.
• Futures bet: A futures bet is defined as a wager on an outcome that won’t be determined until later in the future. Betting on the eventual Super Bowl or World Series winners is one such example. Missouri betting sites will offer these odds at the start of each season once legalized.

Keep your wallet ready for offers like these once Missouri betting sites are cleared to open for business. All of these bet types should be available for MO sports betting.

Daily Fantasy Sports in Missouri

Like many multiple states with similar prohibitions to those of Missouri online sports betting, daily fantasy sports are allowed in the state. This is because daily fantasy sports services aren’t viewed in the same way Missouri sports betting is under the law. Daily fantasy sports are seen as games of skill rather than of chance, and aren’t classified as gambling in a legal sense.

What sets the current climate of daily fantasy sports in Missouri apart from other states is that laws have formally legalized fantasy sports services. Governor Jay Nixon signed a bill that regulated fantasy sports in Missouri in 2016. The law went into effect that same year.

This lets daily fantasy sports services provide a great alternative to Missouri sports betting apps for sports fans. Until the law around Missouri sports betting changes, you will be able to continue to enjoy Missouri sports betting apps for daily fantasy sports.

Betting on pro sports teams in Missouri

With several local professional teams, Missouri sports betting will have plenty to offer for fans of their hometown teams. Here are professional teams based out of Missouri that are sure to become fan favorites in future MO sports betting.

NFL Betting in Missouri

Missouri is home to the Kansas City Chiefs, who came to the state in 1963. They have a sizable local following and are one of the most in-demand teams for potential betting in Missouri.

Kansas City Chiefs Betting

The reigning Super Bowl champions, as of January 2021, are sure to be popular on Missouri sportsbooks. Local fans are keen to back their team when they’re logging into future Missouri sports betting apps to place wagers.

NBA Betting in Missouri

There are no professional basketball teams based out of Missouri. Missouri Sportsbooks will have to focus on out-of-state teams when it comes to NBA odds on Missouri betting sites.

NHL Betting in Missouri

The St. Louis Blues are Missouri’s local NHL team, playing out of the Enterprise Center in downtown St. Louis.

St. Louis Blues Betting

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Ever since their founding in 1967, the St. Louis Blues have grown into an institution for sports fans in the state. They took home the Stanley Cup as recently as 2019. Look for odds that cater to fans of the Blues from future MO sports betting services.

MLB Betting in Missouri

St. Louis is also home to a professional baseball team, the St. Louis Cardinals. With plenty of history to back them up, they’re certain to be fan favorites for betting in Missouri if the service launches at a later date.

St. Louis Cardinals Betting

One of the longest-running and most successful franchises in the MLB, the Cardinals have brought St. Louis 11 World Series titles. This is second only to the New York Yankees. Look out for offers for betting on the Cardinals once Missouri betting sites are cleared to operate.

Other Missouri teams to bet on

Aside from professional teams, there’s a thriving college sports scene in Missouri. Let’s take a look at some of the college teams that may become staples of future Missouri sports betting.

Betting on College Football in Missouri

College football is guaranteed to turn into a popular offering for future Missouri sports betting. You’ll find some of the teams that future MO sports betting services will highlight.

Missouri Tigers Football

Known to locals as Mizzou, the University of Missouri Tigers are one of the state’s best-known college football teams. The Tigers won the Cotton Bowl in 2014 and the Citrus Bowl in 2015. Missouri sportsbooks will provide fans the chance to bet on the possibility of the Tigers taking home more wins once the industry is regulated.

Missouri State Bears Football

Missouri State University has an impressive football team to call its own. The Bears compete in the NCAA Division I Football Championship Subdivision. Be ready for Missouri sports betting apps to cater to fans of Missouri State University’s football team.

Betting on College Basketball in Missouri

Both of these schools also support competitive college basketball teams. The following teams will be a big hit in future Missouri online sports betting listings.

Missouri Tigers Basketball

Along with their winning football team, the University of Missouri Tigers also fields a basketball team that competes at the highest level. NBA players have come through this team, such as Kareem Rush and Thomas Gardner. Anticipate exclusive offers on the Tigers from future Missouri betting sites.

Missouri State Bears Basketball

Missouri State University also has a proud tradition of basketball at their University. Most famously, Winston Garland came out of the team here to go on to play for NBA teams like the Golden State Warriors and the Houston Rockets. Missouri sports betting apps will have diverse options ready for fans of Missouri State University.

Missouri Online Sports Betting FAQ

Here’s a quick reference for some common questions you may have about Missouri sports betting. Refer to this guide for all your inquiries about betting in Missouri and future MO sports betting practices.

Where can I bet on sports in Missouri?

There are no MO sports betting services currently legal in the state. The exception are services that offer daily fantasy sports. Fantasy sports are considered games of skill, and therefore, not gambling under the law.

Is sports betting legal in Missouri?

Currently, Missouri sports betting is still banned. The federal prohibition on sports betting has been lifted, but no law has passed the state legislature to allow Missouri online sports betting. As of January 2021, there are laws being considered by the state government, but no Missouri sports betting law has passed yet.

What do I need to register at an online betting site in Missouri?

Due to the current state of the law, there aren’t any Missouri betting sites accepting players. You’ll need to wait for a change in Missouri sports betting laws to know the exact requirements to sign up for MO sports betting.

Is it safe to deposit money at sports betting sites in Missouri?

Currently, there are no state-regulated Missouri sports betting outlets. Any funds you deposit on sports betting sites are not governed by state law. You’ll need to wait for a change in Missouri online sports betting law in order to safely deposit your money.

How do I withdraw my winnings in Missouri?

There are currently no legal outlets for Missouri sports betting. You’ll need to wait for new laws to pass in order to earn any winnings and withdraw your winnings from MO sports betting.

Can I bet online on my phone in Missouri?

Currently, legal Missouri sports betting apps aren’t available. If Missouri sports betting becomes legalized, there are several providers that can offer apps or mobile-friendly Missouri betting sites.

What’s the best way to win at Missouri sports betting?

There are no guaranteed ways to win at Missouri sports betting. Always remember to play responsibly and only gamble with money you would feel comfortable losing. However, learning how to recognize patterns and play the odds will help you maximize your success on Missouri sports betting apps.

Common Payment Options

There are a number of payment options that are available at the brick and mortar casinos in Missouri. Some of the most popular are:

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• Cash on site
• Debit Card
• Credit Card
• Neteller
• PayNearMe
• PayPal

Missouri Casinos

Although Missouri online sports betting isn’t legal, there are several state-regulated casinos operating within the state. Local bettors have over a dozen options to pick from. There’s Harrah’s and Casino KC in Kansas City, as well as River City Casino and President Casino Laclede’s Landing in St. Louis, to name a few.

There aren’t any casinos that offer in-person Missouri sports betting. Present laws allow them to operate casino games, but not in the sports wagering sector. However, players are able to select from their slots and table games. This gives them several options for betting in Missouri as alternatives to MO sports betting.

Whether you’re betting at a physical casino or taking part in future Missouri online sports betting, you should remember to play responsibly. Know your limits so that MO sports betting can be a fun activity rather than something harmful or financially burdensome.

Final Thoughts on Betting in Missouri

As we have seen, options for betting in Missouri are currently quite limited. The federal government’s prohibition on sports wagering has ended, but there have been few signs to legalize Missouri sports betting.

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Daily fantasy sports were officially legalized in the state in 2016, giving fans an alternative to Missouri online sports betting. There are also laws being debated in the state government that would allow Missouri betting sites to open their virtual doors. Time will tell whether these laws are passed or not.

A number of popular events in the state will be popular offerings for future Missouri sports betting. Local fans will also jump at the chance to back their favorite professional and college teams on Missouri sports betting apps.

Watch out for exclusive offers from new Missouri betting sites if the laws change and the services are cleared to launch. If betting in Missouri does become legal, always remember to play responsibly and keep gambling enjoyable. We’ll keep you posted with the latest updates on Missouri sports betting.